Posted on July 15, 2017 by ADMIN

Can you spare 5 minutes to help a fellow Arsenal fan at Uni?

Requesting the help of fellow Arsenal FC fans:

I am a student about to complete a Master’s Degree in Sports marketing and as part of this degree, i am carrying out a research project. As to which I require the help of Arsenal Football Club fans.

The project’s aim is to understand the attitudes and purchase intention’s fans have towards the English Premier League, the teams within it and their sponsors. More specifically for the benefit of this study, fans of Arsenal Football Club.

This research will aim to provide insights in to fan attitudes towards the sponsoring of a league or an individual team. This will be achieved through the analysis of fan purchase intentions and fan attitudes towards individual teams and rival teams, in regards to their sponsors and the implications of you attitudes, whether they are positive or negative.

The data collected from this study will aim to discover whether rivalry plays a significant role in the way attitudes towards sponsors are formed and then subsequently, whether those attitudes influence your purchasing decisions. The data will also provide a background theory for future sponsoring brands to utilise as part of deciding whether to sponsor a league or individual teams within it, taking into consideration the impact it will have on the attitudes of the fans.

The survey is split into 3 main sections with 6 multiple choice questions in each, I request that you choose only one answer for each question.

The survey link is posted below and will take no longer than 5 minutes to complete. Your participation in this study will be greatly appreciated.

All your responses will be kept anonymous to ensure privacy.

https://qtrial2017q2az1.az1.qualtrics.com/jfe/form/SV_cApsPU3ucioqDeB

Thank you in advance for partaking in this study. If you have any queries regarding this study, don’t hesitate to contact me.

Luke Edwards

Sports Marketing (Ma)

Coventry University

Edwar203@uni.coventry.ac.uk

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10 thoughts on “Can you spare 5 minutes to help a fellow Arsenal fan at Uni?

  1. Guneal

    Done

    Just dawned on me How much I have gone cold 😤😤😤😤😤 for my DEAR Arsenal.

    Rate this comment: Thumb up 1 Thumb down 0

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