Although there has not been an official offer made to buy Arsenal Football Club from the major shareholder Stan Kroenke, the plans are in place, apparently. There has been on official statement from the American billionaire, but there have been murmurs from `sources` close to him that he is keen to remain at the club for the long haul.
Mr. Kroenke needs to think carefully about what he is doing, however. The valuation that this Middle Eastern consortium of investors has placed on the club, which is around double what it was just a few years ago, might make Stan think that he is doing well in charge of the Gunners. This value, however, will not last.
The Guardian newspaper reported that a source from the consortium has made it clear that the offer will have a very limited time span, and could even be affected by the failure to qualify for next season’s Champions League. That prospect is, of course, looking more likely following the bitter defeat at Tottenham yesterday.
“Arsenal is at a pivotal position at the moment. The fear is that the club is facing a cycle of decline like Liverpool. From our point of view it is the perfect moment to make this bid, because at this moment in time you can still genuinely justify this extraordinary valuation on the club.
“We will not bid for Arsenal if they go into decline. Kroenke and Usmanov will not get this kind of valuation if Arsenal do not succeed and will not get this kind of valuation ever again. We think that bidding now is the key because it is going to give every shareholder maximum value. We are giving them peak valuation.”
So it seems that Arsenal are at a crossroads. Yes the club is run well financially, and the FFP rules may help us to compete with the likes of Man City and Chelsea, but unless we start competing more in the Premier League and winning trophies, the club’s income will suffer, which will allow less money to be spent, and so on in a downward spiral. Take the money Stan, or if you don’t, start running the club as if you actually care.