Tag Archives: sponsorship

Arsenal win jackpot with Puma sponsorship deal

It is being reported in the Mirror this morning that Arsenal have secured the biggest ever sponsorship deal with Puma, which means that Nike are getting pushed out after a 20 year relationship with the Gunners.

According to John Cross, who obviously has a good relationship with an insider at Arsenal, the partnership will be worth £170 million over the next five years, when added to the £30m-a-year that they get from the Emirates for sponsoring their shirts will make the Gunners a very rich club indeed.

Arsenal Finances are flourishing- Will Wenger use it?

Arsenal have released details of the club’s finances for the six months up to November, and they make very healthy reading. It is abundantly clear that the business section of the Gunners is going great guns, but just as clear that the football side needs to catch up. The struggle to finish in the top four this season, along with the disappointing exits from the cup competition show the stark need for serious investment in the squad, and the chairman has promised that Arsene Wenger will no longer have to get by on a pittance.

Will Wenger finally be allowed to splash the cash?

It is being reported today that the Arsenal board will back Arsene Wenger with some hard cash this summer to the tune of around £70 million. It could even be more, which should become clearer after the half yearly figures are published around the end of the month. It seems a familiar story, as Wenger was thought to have a decent amount of money to spend in January but only bought a replacement left back on the last day of the transfer window, which he was forced into by the injury to Kieran Gibbs.

Arsenal to lose Emirates cash if they fail to get Top 4.

I bet that Arsene Wenger regrets making his comment about Arsenal reaching the Champions league is like winning a trophy, because he will never hear the last of it until he does steer the Gunners to silverware. Journalists can be like a dog with a bone, and they will gnaw this one until there is nothing left.

It did reveal the philosophy of the club in recent years, but I hope that now the stadium debts are almost paid, we will start to compete more stongly again, as Gazidis has promised. The Mail today carries a report which underlines the importance of Wenger managing to reach the elite European competition every year.

Arsenal’s “brand” is not about winning……..

Tom Fox, Arsenal’s Chief Commercial Director, is not particularly famous for making supportive statements about the club and he is sure to anger a lot of fans with his latest offering.

Obviously (as its his job!) he’s very happy to have helped negotiate a new deal with the Emirates airline to continue their shirt sponsorship with the club, but maybe he shouldn’t have said that the fans should “be proud” of getting big-money sponsorship deals, despite not winning anything.

Gazidis – Arsenal will soon be in the Top Five Clubs …….. In revenue terms!

Every Arsenal fans favourite Chief Exec Ivan Gazidis has been extolling the virtues of the Gunners financial prudence again, and is keenly looking forward to Arsenal making even more money when the club’s sponsorship deals come up for renewal.

Gazidis said: “We are at the stage where some of the commercial deals that were tied into the construction of the stadium, and enabled us to take that first big step, will be renegotiated,”

“When that happens, we will take the second big step forward and that will be comparable in magnitude to moving to the stadium itself.

Arsenal boss attacks Man City over fair play

Arsene Wenger is one of the most fervent supporters of the new Financial Fair Play rules that are supposed to stop Clubs such as Man City, Chelsea and Paris Saint-Germain from gaining an unfair advantage over clubs that do not have billionaire sugar daddies. Wenger and Arsenal do stand to benefit from these rules as the Gunners are one of the best run clubs in the world, financially.

Wenger really believes in these rules and has spoken before about his fear that football is heading for disaster with the inflated wages, transfer fees and spiralling debt. Now Wenger is worried that the big spending clubs will make a mockery of the new rules and wants sponsorship deals to be looked into.