Arsenal as well as all other professional football clubs have a number of sponsorship deals in place, and they have a huge effect on the finances of their clubs, with little said on the subjects.
This is the first season I can remember where we have two clubs bearing the same sponsor, with Mansion branded on the shirts of both Bournemouth and Crystal Palace. Both are officially sponsored by Mansion Group that is responsible for other successful brands like Casino.com.
This is not their first spell on a Premier League side’s front however, having spent four years in partnership with Tottenham Hotspurs.
You would have to have lived under a rock to not know of our club’s affiliation with Fly Emirates, with them having not only become our shirt sponsor since 2006, but paid to have their name branded onto our stadium on an initial 15-year basis, but both deals have since been extended.
The Arab airline played a huge part in the financing of our state-of-the-art stadium, and has since extended their partnership with us, and will stay as our shirt sponsor until at least 2019, while retaining their naming rights on the Ashburton Grove sight until 2028.
This deal is the most obvious in showing the importance of sponsorship deals, with them playing a huge part in our growth as a club, and as one of the elite earners in England, which will only prove to pay dividends in the future.
Fly Emirates did sponsor Chelsea previously however, and whilst being tied to the Blues, the airline opted to agree a huge deal with Arsenal on the naming of said stadium, which must have felt like a big middle finger to our London rivals.
The company agreed to take on the naming rights of our stadium during their final season of their agreement with Chelsea which ended in 2005, and they have since helped us immensely since making their switch in alliance.
Our stadium had been put hold due to a number of financial hold-ups, including the government refusing to subsidise any of the fees, but without any sponsorship deals whatsoever, we would most certainly have failed to build on our club’s stature.
We are now one of the most decorated and most supported clubs in the world, and all of our sponsors over the years have played their part in growing our famous name, but rarely to they get credit for their work. They do of course get their benefits of being affiliated with our beloved club.
Is sponsorship one of the most under-rated features in modern day football?