It has been reported today that Arsenal have agreed to let Adidas sponsor the team’s shirts for the next five years, and will double their income from the £30m per year deal with Puma. The Mirror reported it like this today….
Arsenal have give their fans something to shout about, as they are on the verge of signing the third biggest kit sponsorship deal in football.
Football.London report the £300million deal with sports giants Adidas will be behind only to the brands agreement with Manchester United, and Nike’s deal with Barcelona.
The clubs current deal with Puma expires at the end of the season, with fellow German company adidas set to swoop in as their replacement.
Ex-Gunners striker Ian Wright previously said of the deal: “So pleased Adidas are back sponsoring after this coming season️. Especially after seeing what Puma have come up with.”
The agreement would see Arsenal take in £60m per year over the course of a five-year deal, significantly boosting the clubs finances.
With Stan Kroenke in the process of making Arsenal into a private company without and conflicting shareholders this will be another deal to increase the value of Arsenal PLC, but will all this extra income be given over to strengthening the team?