Arsenal has increased the price of their jersey ahead of the next season and it is not a decision that sits well with financial analyst Dr Dan Plumley, who has accused the Gunners of exploitation.
Mikel Arteta’s side is making some good progress in the last few months and it is easy to see that the gaffer has played a huge role in their success.
The success has also brought new business partners to the club and improved their revenue.
Because of this, the Gunners should maintain the cost of their shirts at a reasonable level, especially because of the cost of living crisis.
But they will now sell their shirt for £80, a 14% increase from the previous amount.
Plumley argues that clubs rarely make a lot of money from shirt sales, so the increment makes no sense.
He tells Football Insider:
“Clubs don’t make a lot of money from shirt sales unless they’ve secured a really good deal with their provider.
“So naturally it doesn’t make a huge difference to their revenues or profits. “I understand they have their reasons for squeezing prices, but the way the market is at the minute, it seems to be a method of exploiting fans.
“There’s no real reason to raise it other than fine margins.”
Just Arsenal Opinion
The club recently invested a lot of money in the team, which was our biggest need.
It is right for them to earn that back by any means possible and we will gladly support them with the kit money if they need that to keep investing in the group.
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Think these shirts are truly expensive, but the black and yellow seems not to be easily available.
Am quite content with my bruised banana.
It’s okay though Arteta has non negotiables
Its funny how they encourage you to “Visit Rwanda” but are ironically unaware how much money that is there. Very detached from reality.
Yes i know it’s a paid for sponsor to visit Rwanda
To be honest, I’m not even sure the club sets these prices. Looking at the Adidas website (as I’m ordering the new away shirt for my daughters), a Man U top for next season costs just as much as an Arsenal top, the same price for an Ajax top or Lyon etc… Some are slightly cheaper (Celtic, Sweden, Benfica).
14% rise in shirt prices is in par with everything else in life these days, what goes up doesn’t come down so buy a vintage Arsenal top and use it for ever, couple of days ago I ordered my son’s full away kit with Saka 7 on the back and his only eight years old it cost me £127.00
It seems that The Arsenal themselves have become shirt selling geniuses😂
But really, if you don’t want it because it’s too expensive, then don’t buy it… it’s really that simple.
Of course, if you do buy it, put the name of your favourite player on the back, just to show your support.
100% right Ken but thats skating past the issue isn’t it!
Not really – if the club puts the price up, that’s their perogative… it’s my perogative if I choose to buy it or not.
It’s also free advertising for the club when fans wear the shirts “around town” – a win win situation from their perspective.
Let’s not forget that The Arsenal is a business that should naje money for the owner.
What hasn’t gone up in cost? Food, housing, energy, etc…. rising costs are part of things.
14% isn’t what I would consider exploiting fans or price gouging. The club has spent over 600 million, and even with outgoings spending is still well into the hundreds of millions.
Our success comes at a cost, I think many would accept 14% rise in kit cost for our return to competitiveness and prominence.