How refreshing to get some clarity from Arsenal this week about the millions we are losing by not being in the Champions League, making a return to the competition the minimum requirement. While I don’t wish the club to lose money it is the only way Stan Kroenke is likely to put his hand in his pocket. For years the American had the dream business model. He employed a manager who could get us in the top 4 without demanding a massive transfer kitty. He would then bank the cash without ever having the ambition for us to try and win the thing.
Now he might think it makes business sense to invest in the short term resulting in getting his investment back when we are back at Europe’s top table. The few football people around him should be warning the longer those above us get UEFA money to improve their squads, the longer we will remain in the Europa League. Arsenal are currently 6/4 with bookmakers to finish in the Top Four, but make sure you use this bet365 bonus code 2019 before parting with your cash.
But there are no guarantees we will better our position from the last campaign. The fact a 16-game unbeaten run is only good enough for 5th shows you the standards we are up against. Which is why if our owner wants to buy a striker in January, he needs to be serious. There was talk a few months ago about us scouting in the MLS, I’m hoping Welbeck’s injury has made us reconsider the need for a proven scorer at this level. Some gooners were unhappy with my assertion that a player in the American MLS couldn’t step up to the Premiership. That really wasn’t my point. That’s the type of gamble you make when you are top of the table. It’s the wrong time in our history to be trying to find gems. Too many times finding value is prioritised over ‘can the individual improve the standards?’
I’m praying missing out on all that comes from being in the CL is the wakeup call Mr Kroenke needs. If we can buy from the USA for 12 million but then a Bournemouth offer us Wilson for 25, go that extra mile for the sake of the bigger picture. No one is asking us to do a Leeds and fork out fees we haven’t got, but don’t underestimate how rich we are, we could be doing so much more during these windows.
Excluding Leicester, history shows you finish where you spend. So, if we want to finish higher, we need to spend bigger.