When we look around the Emirates on a match day, there’s the habitual sea of Arsenal fans wearing the famous red and white of their favourite team, but how many of them are actually wearing the latest official shirts sold by the club? It’s an interesting question and one that’s difficult to calculate with any certainty, although there have been some good estimations of late.
According to data published by ticketgum.com during the 2017-18 season, regarding worldwide replica shirt sales for the most popular clubs in European football, Arsenal fans were amongst the most devoted when it comes to wearing the colours of their team. Ranking fifth in the calculations, the Gunners reportedly sold 22.1 replica shirts per 1,000 fans last season.
Likewise, the latest study by Betting.net appears to show that Arsenal fans remain amongst the most loyal, when it comes to buying the new 2018-19 shirts. Within the sample group of fans supporting the traditional top six teams in the Premier League, fans of the Gunners rated highest amongst those who suggested they would buy this season’s official shirts.
However, the price of football shirts does remain a decisive element for many fans, whether or not they will buy the latest offering from their clubs. That said, in the same survey, only 20% of Arsenal fans polled considered current prices a decisive factor, as to whether or not they would buy any of the 2018-19 season shirts.
Such numbers may perhaps be buoyed by a plain shirt for this season costing £55 at Arsenal’s official online store, which is amongst the lowest prices for official replica shirts in the Premier League. Nevertheless, £100 for the ‘Authentic’ shirt option might be a step too far for many fans, while adding the name and number of your favourite player brings an additional £20 cost for both shirt options.
Are shirts and the additional options too expensive, or fairly priced? Let us know what you think in the comments below.