The Gunners will wear their new home shirt for next season on Sunday 18th May, when we face Newcastle at the Emirates. It has become tradition for the players to sport the new design in the final home game of each campaign. Premier League regulations prevented this twelve months ago, as a team lifting the title had to do so in the same kit worn throughout the season.
Few would put it past Arsenal to seize every marketing opportunity. Some cynics may even suggest it is no coincidence the kit release date arrives alongside transfer rumours surfacing in the media. For years, many fans have said that if the club put as much effort into performances on the pitch as they do into their promotional videos, they would be among the world’s best.
See Arsenal’s new home kit for 2025/26 season
Price tags and priorities spark mixed emotions
There is no design that will ever fully justify the £85 price tag for a replica or the £120 cost for the authentic version. These figures do not even include extras such as long sleeves, name and number customisation or badges. Many supporters will remember a time when £40 would get you the same kit, ironically during years when Arsenal were lifting the Premier League title.
This is not exclusive to North London. Across the UK and various industries, pricing is dictated by supply and demand. A company can charge high prices simply because people are willing to pay. That is why some fans question the narrative around patience, particularly in times such as January when billionaire owners fail to invest in the squad. The Kroenke family often cite financial caution while many supporters are struggling to afford a shirt during a cost-of-living crisis.
A safe design rooted in tradition
There is no need to stretch budgets for the authentic version simply for leisure or matchday wear. Most fans do not have the physique for the skin-tight fit. The professional version includes a heat-applied crest and HEAT.RDY cooling technology, but even if you play football regularly, it is worth questioning whether the price increase offers value.
Adidas have developed a strong reputation since partnering with Arsenal. Their away kits tend to be more adventurous, as there is more creative licence to break with tradition. Internal research reportedly shows that fans are less comfortable with significant changes to the home shirt’s classic red and white theme. For that reason, many supporters prefer the away kit as an annual purchase, feeling there is little variation in the home shirt year on year.
This year’s home design is subtle. The badge has returned after a period where only the cannon featured. The most notable difference is the colour of the brand’s iconic three stripes. While gold worked during the 20th anniversary of the Invincibles, red stripes are likely to be more welcome than the recent blue. The blue sported on this season’s kit (on Declan Rice below) will be replaced with the new 2025/26 red and white kit.
For the first time in a while, Arsenal will walk out at the Emirates in just two colours, red and white. It is a safe choice that avoids controversy. One small touch of creativity has been added. A gothic ‘A’ pattern is embedded in the red fabric, a detail that feels more like a tattoo — something that is there, but only truly visible to those who look closely.
Arsenal and Adidas have described the kit as being inspired by the human heart, representing a journey to the life force behind the badge. Whether this concept is imagined after production or formed in genuine early-stage brainstorming is anyone’s guess.
I score the new shirt a safe 7 out of 10. What’s your score, Gooners?
Dan Smith
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Nice shirt, pity about the socks which i prefer to be predominately white with red tops.I have a theory that its easier to spot white than any other colour on a football pitch which might perhaps aid passing and crossing.Aesthetically it looks better to an old man like me but then when i was teenager,clothes were more important and a lot less expensive than they are to day.At the end of the day its about the players, not the strip.
I
I agree! I thought the socks would be white this time.
Failure specialists #1 in the world… same old story again and again! Cancel every event like Man Utd recently declared if you really hate mediocrity.
Ambachew, what does this have to do with Arsenal’s new home kit? (and what does it mean anyway?)
I think it’s a shot at owners or Arteta. Or both 😂😂😂
Perhaps he should have saved it for the upcoming article: Do You Agree That Arteta Is A Crap Manager?
So the price of the new shirt has risen by £5. That means the club will receive an extra 75p this season for every shirt they sell.
How many 75p’s in a Isak?
We won’t be getting Isak
Don’t have the ambition mate
These are the owners who did nothing in January when manager asked for help
Why would they then buy Isak ?
Same owners that gave over 700m that could’ve easily gone to a striker over the past 4/5 years?
Looking as just 1 window (mid season especially) and making judgements is not looking at the whole picture is it?
Approx 20 million net spend is last 3 windows
But sure …let’s see if they get Isak
I bet they will go for cheaper option
Far to many Liam.
I tried to give my answers to the questions raised on my comments but as usual JA blocked them all due to ostensibly the unwritten rules which I can correctly guess. This is This World!
It’s better to “correctly guess” before rather than after.😏😉
With respect to EPL v Liverpool Arteta said over my dead body mantra. With respect to UCL Arteta said expect special things v PSG. We believed him and his players. We are left now with empty words trophyless. Whose fault is it? If it was in politics imagine what would happen after 6 years at helm. Impunity is not the answer
Cannot wait .
Once again, you can’t help yourself Dan 😂
Firstly, you’ve got to have a dig at the owner once again.
Secondly, the price of the shirt!
Here’s some advice for anyone out there – if you can’t afford the shirt, don’t buy it.
If you can afford the shirt, but you don’t like it, don’t buy it.
If you can afford the shirt and you like it, then buy it.
Simples!!
As for Mr Kronkie not opening his wallet in the January window, perhaps MA ‘s crocodile tears were not heeded because of the wasted money before hand?
I’m sure he’ll be more relaxed now we have someone in situ who will only buy the best!!
Back to the shirt issue, why only 7 out of 10 Dan?
Read the review mate
I have.
Yes both. And also with fans. I see other clubs revolting against owners and coaches in various ways. Never saw it with Arsenal fans. Even Arsenal fans have acclimatised mediocrity. Remember his gesture when Mourinho discarded Arsenal outright as not contenders. This new shirt issue is a distraction politics crafted by the club. We the worldwide Arsenal fans have not yet finished licking our wounds from UCL defeat. We feel it sorely still tbh mates if you understand us. Sorry!
I hope going into 25/26 this is our line up.
Raya
Timber Saliba Gabriel Ait Nouri
Rice Zubimendi Odegaard
Saka Gyokeres Rodrygo
Subs : White, Calafiori, MLS , Partey , Havertz , Martinelli , Nwaneri.
Ins
Gyokeres – 60 mil
Rodrygo – 80 mil
Ait Nouri – 30 mil
Zubimendi – 55 mil
Total – 225 mil
Outs
Jesus – 25 mil
Jorginho – 10mil
Kiwior – 10 mil
Tavares- 15 mil
Vieira – 20 mil
Trossard – 20 mil
Total – 100 mil
Title confirm ours
Prehm, Jesus won’t being going anywhere till January at the earliest.
No way will we get £10m for Jorginho, as he will be a free agent, as the club didn’t take up the option for a further year.
Grandma SueP is giving the shirt 10 out of 10. It’s the one gift I can give that guarantees instant joy from my 7 and 9 years old grandsons. It was the same with my 2 sons and made buying birthday presents easier
For regular or occasional visitors to the Emirates – and I’m sure the same is repeated across the various leagues – there are still plenty of JVC or Dreamcast shirts being worn by many supporters in the ground. It’s a pity BB isn’t sharing his views as his namesake shirt is massively popular.
Agree Dan that the away kits are more adventurous and I prefer the home kit to be wholly representative of the club we all support.
The details makes it look a lot better. I’d say 8/10.
Market leaders if nothing else. But, buy buy.
Question to anyone who can tell me.
Do the socks come with the calf cuts out or do you have to do them yourself
Do you have a choice or with cuts or without cuts
Not that I need them but interested to see if it is and does it cost more but u use less material
Thought someone had patent that design?
Often wondered myself Alanball08
Alanball08,
I think the players do it themselves, I heard somewhere the reason they do it is It supposedly helps with regarding cramp. Whether that’s true or not is anyone’s guess.
Either that or it’s a fashion statement like people who like to wear torn jeans. 😂👍😉
The players do it themselves to kind of free up their feet a little. Just like those who roll it down below their shin.
A solid 9. Should have given it 10 if it wasn’t for the usual stripes. Miles better than last season which was ugly in my opinion.
Arsenal kit (probably the most recognizable and iconic kit in the world, and in my opinion the best) is at its best when it is simple.
Is there a trophy for the best looking kit. We probably wouldn’t win that either. 😂🤣👍😉
Next season’s home kit design is a breath of fresh air. To be honest, I never liked this season’s home outfit; the blue lines on the shorts that start on the side and run downwards to the posterior and the ‘bottle’ shaped design on the front of the shirt.
This new season home kit sticking to only two colours of red and white points to the strong tradition of the club.
I have a feeling trophies will be lifted with this kit.
I would have also preferred predominantly white stockings instead of the red.
A score of 9 out of 10 is my verdict for this new home kit design.
Traditionally blue did feature quite prominently in our kit during the late 1800’s and early 1900’s when our socks were blue & white hoops, which was revived late in the 1960’s.
I hate next seasons home kit it shows a lack of creativity!
deyo,
You say that the home kit show’s a lack of creativity, you mean just like the team then. 🤣😂👍😉
The leaked away one looks nice ( If of course legit )