The short answer is no, in fact, it could have ended up doing more harm than good.
That is not to denigrate the campaign, we supported the statement but in hindsight, I feel it was done too soon and for the wrong reasons.
It is fairly clear that discussions to sign Pepe were ongoing at the time of that statement and it would have been no surprise if the 24-year-old or his representatives walked away feeling that the club was dysfunctional.
I do not believe that the #WeCareDoYou campaign can take any credit for what the club has been doing. Josh Kroenke made it clear at the time that we should be excited and he was right, Unai Emery said there would be a big name coming in and he was right.
If you take a step backwards and look at the situation at the time you could see that the club was making significant changes, it was developing a vision and a strategy but their lack of communication and the impatience of the fans made for a combustible mixture that resulted in that stinging statement.
The whole hierarchy of the club has been changed, we all knew that, the technical side, backroom staff etc. was all undergoing an overhaul, we all saw that as well.
And yet, the frustration from the fans was growing fast even when the club was telling us to be patient.
What the #WeCareDoYou campaign showed was a club at war with itself and fans that despised the owner but worst of all, it showed a significant core of the fanbase either refused to acknowledge or were unable to comprehend the changes that were taking place right under their noses.
Timing is everything and on this occasion, the #WeCareDoYou timing was off and I know they are claiming some sort of credit for what has happened over the last week but I am sorry, I simply do not see it in the same way.