Requesting the help of fellow Arsenal FC fans:
I am a student about to complete a Master’s Degree in Sports marketing and as part of this degree, i am carrying out a research project. As to which I require the help of Arsenal Football Club fans.
The project’s aim is to understand the attitudes and purchase intention’s fans have towards the English Premier League, the teams within it and their sponsors. More specifically for the benefit of this study, fans of Arsenal Football Club.
This research will aim to provide insights in to fan attitudes towards the sponsoring of a league or an individual team. This will be achieved through the analysis of fan purchase intentions and fan attitudes towards individual teams and rival teams, in regards to their sponsors and the implications of you attitudes, whether they are positive or negative.
The data collected from this study will aim to discover whether rivalry plays a significant role in the way attitudes towards sponsors are formed and then subsequently, whether those attitudes influence your purchasing decisions. The data will also provide a background theory for future sponsoring brands to utilise as part of deciding whether to sponsor a league or individual teams within it, taking into consideration the impact it will have on the attitudes of the fans.
The survey link is posted below and will take no longer than 5 minutes to complete. Your participation in this study will be greatly appreciated.
All your responses will be kept anonymous to ensure privacy.
Thank you in advance for partaking in this study. If you have any queries regarding this study, don’t hesitate to contact me.
Sports Marketing (Ma)