Even if Arsenal win the title the media will still be negative

There is one huge issue with Arsenal being a success for the media, it does not pay and no matter how well Unai Emery does this season there will be negativity, I guarantee it.

I can offer no proof of this right now, it is purely an opinion but I would wager serious money that I am right.

Arsenal are one of the most popular teams on the planet, a friend of mine once wrote for a generic football site that will remain unnamed, they covered all the teams in the Premier League but strict instructions were handed down that the team that must have the most articles written about them is Arsenal, because they gain the most traffic.

But good news does not work for too long, it does not generate enough traffic, you just have to look at the figures on AFTV videos, their biggest traffic comes from rants and pure negativity. That is not criticising AFTV at all, just a fact.

Misleading headlines, clickbait, transfer gossip, it all plays a part but they have a limited lifespan for a variety of reasons, fans turn away from clickbait eventually, I never read Football London any more, as an example, and transfer gossip only works for a few months in the year.

So what is left to generate clicks?

Quality opinionated articles work, that is what we aim for on here, we do not always get it right but we try, we also try to limit how many articles we do per day and rarely do we get into double figures but there are a ton of sites that do and they have to dig up articles somehow.

The point I am making is simple.Arguments in the dressing room, players wanting transfers, manager not a fan of a player, player wants a huge wage increase and so on will become more and more prevalent the better Arsenal do. Of course, if Arsenal slip up then for the media that is gold dust, they can squeeze the life out of that all day long, but when Arsenal win, just watch for the fabricated, long-winded, at a stretch negative articles that all of a sudden pop up.

Arsenal negativity pays for the media, it is as simple as that.


  1. Tony Attwood says:

    And I utterly agree with you. Just Arsenal and Untold Arsenal together.

    1. Admin says:

      Great to hear it Tony. The last ten years have been stressful to say the least. Let’s hope we can get all the fans behind the team and manager and drive our new Arsenal team to glory!

  2. gotanidea says:

    I don’t think so

    There were many bad news and rumors about Arsenal, because the club failed to live up to the expectations

    When Leicester and Man City just won the EPL, the media told how they struggled to win it. I believe the media would also tell good stories about Arsenal, if they manage to win the EPL again

    1. Pablomoney says:

      Looks like you finally got an idea…… yeah the media would surely say positive things about us if we win the league

  3. Sean M says:

    You have to understand that as a media organisation, evoking negative emotions is good business. Criticising any team attracts readers, whether they agree or disagree.

    Pundits are different but for the most part, punditry has been largely positive as far as I’ve seen.

    As a fan, you tend to be attracted to negative news as allows you strengthen your membership of your group: Arsenal fans, but the reality is that Arsenal are globally quite a popular team, more so than most.

    Best to take the rough with the smooth and ignore stuff you don’t agree with.

  4. jon fox says:

    Being a pedantic and argumentative old git, which I freely admit- I would otherwise be a liar, which I refuse to be – I must question “what precisely constitutes the media?” It is called the MEDIA, as if it is just one entity. BUT in reality iT is many thousands of individuals on myriad platforms who have, naturally enough, many, many diverse opinions. To ever try to lump together vast numbers of human beings under one label – because “media” IS a label, after all- is hardly wise or accurate. You might equally as well and also unwisely, refer to Brits, Aussies, Gooners, Spuds, Tories, Liberals, Brexiteers, Remainers, old “gits”, “kids” etc etc. I post this thought just to hope that some will look into easily and sometimes meaningless used words like “media” more deeply. ANY group of humans will have more things that unite them than differences but also vive la differences! And long may that remain so. Which,thankfully, it always will! Conformity? Ugh!! Mass conformity? DOUBLE UGH!!!!

    1. Admin says:

      At least you have a NORMAL admin lol

  5. ThirdManJW says:

    Negative headlines are always the best for grabbing viewership. Just look at pretty much every news outlet going, e.g. it’s been nothing but doom and gloom from the news in the UK since the referendum.

    I have to agree that there always seems to be a bias against Arsenal though.

  6. bajaja says:

    if we the fans are negative what do u expect….. Charity they say begins at home.

      1. ozziegunner says:

        bajaja, unfortunately you have hit the nail on the head. It is a bit precious of people on justarsenal complaining about the media in general, when you read the constant negativity of some posters on this site.

  7. Declan says:

    I do not subscribe to this rubbish at all.

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