Kieran Maguire has explained how Arsenal can catch up globally with the likes of Manchester United and Liverpool.
The Gunners are traditionally one of the big clubs in England, but they have struggled over the years both on and off the pitch.
Liverpool and United have made more progress in the commercial sphere, and finance expert Maguire insists that Arsenal is playing catch-up to their rivals at the moment.
However, they are not in a bad place and have many opportunities to close the gap between them.
He tells Football Insider:
“Football is a notoriously short-term sport in which attitudes change match-to-match.
“So finding a club that has a strategic long-term objective is rare in football.
“In terms of Arsenal, they are a club that are in the catch-up position but they also have the potential to expand their brand.
“So having initiatives in terms of building its digital network and connection with fans in markets such as the US is absolutely critical as they are lightyears behind Man United and Liverpool in terms of global presence.
“However, Arsenal do have the opportunity to establish themselves as London’s biggest club given their stadium and sporting success compared to rivals Tottenham. “
Just Arsenal Opinion
We have made steady progress recently but are paying for years of lack of success when United and Liverpool were doing well.
Our goal is not to catch up with our rivals, but instead to make progress on an off the pitch at our own pace and we are doing that currently.
If we win the league this season, that could win us more fans and open up new markets of opportunities for us around the world.
WATCH – Arteta discusses the Leicester challenge, injuries, contracts, new arrivals, and talks a lot about Bukayo Saka being targeted by opposing teams.
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Martinelli 5 year contract
Saka 5 year contract
Saliba 5 year contract
Three big players total cost approx 33 million !
what are they worth now 250million ?????
AFC back in good hands again with Edu and Arteta leading the way…….
Had the one time Roman Abramovich Chelsea ownership made the Blues to become a more global commercial brand? Than the two giants London club sides of Arsenal and Tottenham Hs currently are?
Even when Abramovich was relieved of his ownership of Chelsea FC. The new Chelsea owner Todd Boehly who stepped in into Abramovich’s shoes to own the Club. But his owning the club a new has not lessing Chelsea spending spreads in the transfer windows market from when Abramovich owed the club. And his Chelsea spent big, bigger and biggest with regularity in the transfer market even more than the a claimed big spenders Manchester United FC.
Nevertheless, I think Arsenal as a global commercial brand is no longer commercially lagging behind Chelsea, Man Utd. Liverpool and now Man City who have joined the folds. But Arsenal are now commercially catching up with Chelsea, Man Utd, Liverpool and Man City in global brand market sales to get more money in large quantity. I think the big money that Arsenal bidded last winter transfer window to sign Mykhailo Mudryk and Moises Caicedo. The duo they might have signed but if their bidding for their signings them hadn’t failed. This has attested to my claim that Arsenal as a global marketing commercial brand is catching up fast and faster on their Epl rivals big 4 commercial marketing global brands.
@Stan Adams.
But I watched and listened to Arteta in his yesterday’s presser declining to confirm if Arsenal has rxtended Saka’s contract with the club.
It start on the pitch, simple as dat !! Win trophy and you become more easy to market and promote!!
That didn’t work for city, liv, and utd are ahead of city global wealth
The first step we must take to catch our rival is to win at the King Power later.
Can just imagine the armchair managers at the barber shop later.