July 1st – Will you buy the new Arsenal Shirt or protest against Kroenke?

On Monday morning, adults and children will take time off work and school respectively to be the first to get their hands on the new Arsenal kit. Another section of our fanbase plan to meet outside the Armoury and protest at the way Stan Kroenke is running the club.

Arsene Wenger’s last couple of years as manager saw supporters unveil banners, go on marches, heck even hire planes. While I will always think this was disrespecting the greatest boss in our history, the minority shouldn’t be dismissed, they are equally people who are hurting. The problem is how do you get a man who doesn’t care to care? That’s not me giving up I just don’t know the answer.

Do you think the Kroenke family are even aware that Monday is the launch of our kits? Do you think they will be checking from America the feelings of the fan base? If you asked our owner, could he tell you who we are playing on the opening day? What he will know is how much Adidas are paying us and when/how that money will be paid. As a businessman that’s his concerns, the figures.

The fact is as many gooners protest outside the club shop, hundreds more will be purchasing merchandise. The only way you disrupt this latest commercial deal is by convincing a whole stadium to think the same. It’s unrealistic and that’s why Silent Stan picked us to buy.He’s smart enough to know it’s too big a fan base to push away.

If 30 000 gave up their seats, the exact same number will replace them at the Emirates. Remember it’s not a case of how many shirts are sold deciding how much goes into the bank. The Sports tycoons at Adidas have already handed out millions for the privilege of having their logo on our gear. The only way we impact such sponsorship deals is by the time it’s up for renewal companies feeling we are not a valuable brand. The result would be a smaller offer with a lesser known company. Only then would Mr Kroenke change the model. Again though, how realistic is it to get enough gooners to hold firm and not pay Adidas? It’s not going to happen. Again, don’t think I know the answer.

What you think Gooners? Protest at the Armoury, right or wrong?

Dan Smith