Listen to Josh Kroenke, not the media about Arsenal January transfer window plans

The media got is as wrong as they could in the summer transfer window when it came to Arsenal, they mislead us all over the transfer budget and I reckon over 95% of the transfer gossip being spouted was just bull.

On the other hand, we had Josh Kroenke making promises, asking for patience and assuring the fans that big new names would be signing for the club.

Well, out of the media and Josh Kroenke only one of them came out of the summer transfer window with their integrity and credibility both intact and enhanced and we all know who that was. Mr Josh Kroenke.

Now, Josh has given a wide-ranging interview and we will be analysing and covering what he had to say and the first point I want to cover is the January transfer window.

You may ask why cover that now, well, because the media will be throwing out rubbish over the next few months and I want to get ahead of them.

For the record, when I say media I am referring to the tabloids like the Sun, Daily Mirror, Daily Mail Football.London and all those that earn their living on the back of lies.

OK, back to Josh. He has addressed the January transfer window and this is exactly what he said.

“As for January, I don’t want to get ahead of ourselves. We’ve got to evaluate some things in the short term and figure out where we might need to address going forward, so when January does roll around we’re going to be proactive again.”

And for some more context, he also said

“The transfer market is an evolving, living, breathing thing. We identified key targets, worked on those deals and over time we were able to execute them.

“That’s hopefully a sign of encouragement for Arsenal fans that, when we’re out in the market place, you might never know what we’re thinking and you could be surprised by some of the names that come up.

So, Arsenal will, if necessary, be proactive in the January transfer window but it will be done quietly.

That to me means that there may be some new business but that is not guaranteed and whatever happens, the media will not know about it.

But that, of course, will not stop them making outlandish claims despite what Josh has said.