Okay I was never expecting Stan Kroenke to spend 200 million this summer, but even by his standards the rumoured 40 million transfer kitty is a shocking lack of ambition. At least we are getting the bad news out of the way, so we can all hit the beach in July knowing not to listen to various links. With the mood already low at the Emirates, this is a bad time for these revelations. We either have a terrible PR team or an owner who simply isn’t bothered – I think we know the answer.
Some Gooners believe this figure doesn’t include the Adidas sponsorship or the new Emirates deal but I think that’s wishful thinking. You either don’t believe the story or you do. If indeed someone in authority has been giving out information they’re not going to offer one third of the total, they would round it up.
Sadly, the evidence suggests the reports are not crazy. It now makes sense why we wouldn’t give any guarantees to making January loans permanent. It’s already unlikely Suarez will be in North London longer than 3 months as that would wipe out half our budget. It also increases the belief that Emery is trying to free up the wage bill by freezing out Ozil and Ramsey, not that he generally thinks Iwobi is better. Yes, we could sell to buy but in 2019 why should we?
How can Mr Kroenke with a straight face try to sell this business model as a plan which will make us champions. That is why I was never bothered who our boss was, we are simply going to stand still under the current regime.
We will be a club who might once in a while quality for the Champions League based on maybe winning the Europa League.
If the press are telling the truth, our fan base is going to get toxic. Not toxic as in individuals moaning on social media but anger. What do we do? I have no answer…
How do you get someone who doesn’t care less to care?