Arsenal press conference – What has changed exactly?

What was worrying about Emery’s press conference? by Dan Smith

Apart from his brave attempt in speaking English, there was something worrying about Unai Emery’s press conference this week. When asked if Arsenal were finished with their buying he appeared to suggest he was happy with what we have but if someone ‘who can help’ becomes available, we would be in for him.

It’s not the Spaniard’s fault, but most observers will realise he was feeding us the same company line Arsene Wenger would lie about for years. Every transfer window the Frenchmen would insist we would spend money if someone special was out there. From a PR perspective this is better than, in the middle of July, ending fans interest in the transfer window. You are more likely to sell new shirts if you can trick gooners into believing rumours are true.

Once Stan Kroenke gets the phone call that season tickets are renewed he will then give the go ahead to authorise sales, recouping money, meaning our nett profit ends up a small one.

We know this because that’s how our club has been run for over a decade now. We believed that a new manager would change our ambition. But without a ball being kicked I have my answers.

Many fans seem excited by our new arrivals despite most having never seen them play or even knowing who they were this time 12 months ago. Signings with potential but not on the radar of the 5 rivals who comfortably finished ahead of us. A recruitment team with a job criteria to find value rather then make us championship contenders.

In one day Man City spent our whole budget on one player. Readers have often commented we need to accept we don’t have those resources. But why have our fan base accepted that?

Why are we putting up with a limited transfer kitty which we know will slowly be recouped? Why do we accept this stinginest while everything else in and around the Emiraites is so pricy? Unai Emery said this week he’s now happy with his squad. Which is why he has the job. He accepts only spending 50 million when other managers wouldn’t have.

Dress it up how you want but that’s why an Enrique or Ancelotti were not on the short list.

Dan Smith