Little things make a difference, especially when the Arsenal fans, websites, blogs and supporters groups have registered their disaffection with clubs owners.
So when Josh Kroenke, the son of Stan Kroenke turned up at the Arsenal training session you would have thought that he would have been keen to promote affection for the club, an understanding of the culture and to show how much Arsenal football club means to the Kroenke family.
So what does he do?
He turns up in an LA Rams T-Shirt and Nike Trainers.
Now, this may seem petty but one of the major charges laid at the Kroenke family is that they don’t get Arsenal, that the club is an investment vehicle for them and that they only care about their major American interests.
So turning up in trainers of the biggest competitors to the Arsenal kit sponsors and wearing the apparel of their biggest American sports investment is very telling of their attitude towards Arsenal football club.
I mean, how hard would it have been to turn up in the brand new Arsenal kit wearing Adidas trainers?
Or am I overreacting to this?