Opinion – The Kroenkes should act now, or sell to someone who cares….

Mr. Stan Kroenke and others – Do You Care That Arsenal FC are “now” in a CRISIS? By Larry Dunlop

Greetings to all my beloved Arsenal Fans.

It is only early December of this 2019/20 season, and we can now admit that our beloved football club are in a CRISIS!

That same statement was echoed from the mouth of Mr. Ian Darke, professional and seasoned Sky TV Football Commentator and ESPN FC Contributor on Friday afternoon.

Arsenal currently sit in 10th place after 15 league games and have collected only 3 points from the past 5 league games (3 draws and 2 losses).

Not including a 2-1 defeat at home to German side Eintracht Frankfurt in their last Europa league on November 28th.

WHO IS TO BLAME FOR THIS CRISIS SITUATION?

Are the players to blame? If so who?

Which player should we blame? Xhaka, Ozil, Sokratis, Luiz, Guendouzi, Mustafi, Bellerin, Willock?

Can we blame interim coach Freddie Ljungberg and the coaching staff?

Can we blame the Management team?

Can we blame the Arsenal board?

What about the owner’s son, Josh Kroenke?

What about the owner, Mr. Stan Kroenke?

I blame the OWNER, Mr. Stan Kroenke. He owns 100% of the company shares and is “ULTIMATE” decision maker.

He became a shareholder of the club in May 2007, appointed to the Board in 2008, became the majority shareholder in April 2011 and finalized the complete share purchase in August 2018.

Arsenal FC had been well established by the time he decided to complete the BUYOUT and the financial statements were looking good.

Remember, Arsene Wenger did everything, steadied the Arsenal ship for many years and managed 20 years of consecutive CL football.

Former Arsenal legend, Ian Wright stated, “it was a sad day when the Arsenal Supporters Trust (AST) had to sell its minority shares interest to Stan Kroenke.”

He is a very successful billionaire owner from the US and owns several major US Sports Franchises with true interest divided amongst the sports

My belief is that his main concern is about Arsenal’s financial statements “bottom-line”, i.e., profits or losses and not the game, the players or the coaches.

We all know that Mr. Kroenke is not “passionate” about football at Arsenal FC but rather American Football in Los Angeles with his LA Rams.

He is focused on the “completion” of his new stadium built in Inglewood, California estimated cost US$5bn to house his Los Angeles Rams NFL team.

He is reported to be using a great amount of his own money to finance that project unlike only using a small amount of his own money to purchase Arsenal.

Based on the above information, I TRULY FEEL THE OWNER IS NOT INTERESTED IN ARSENAL FC only from the business end…

If this is the case, please sell the club ….

The following are a few simple recommendations and my reasons.

My first recommendation is:

Mr. Kroenke should “SELL” the club to a BUYER who is “financially stable but PASSIONATE” about Premier League football.

Sell the club to a group of true “diehard” Arsenal supporters and millionaire businessmen.
Arsenal’s market value and brand will decline this year based on the direction the club is heading, be worth less than 2bn pounds by season end and will not be able to attract world class players.

The owner should sell now to avoid further financial losses. BBC report indicated Arsenal FC reported a lost 23.5million pounds to the year ending May 31, 2019, subtracted from the prior year-end profit recorded of 97.4 million pounds.

Sell the club soon to avoid having to spend more money on a few new players minus the sale of other players.

My second recommendation is:

The Owner/Board or whoever, HIRE a TOP COACH NOW to try and STABILIZE the club and improve the results. Failure to do so will result in “MORE” of the same which is truly embarrassing and humiliating for a BIG Club like our Arsenal. We all know there are a few TOP NOTCH coaches available to employ at present and Mauricio Pochettino heads the list.

I ask the question once again, WHO IS TOO BLAME?

To the Owner, the Board and Management Team, ACT NOW!! and spend the money to hire a TOP NOTCH coach or SELL THE CLUB to someone who is PASSIONATE about football and will not accept ‘MEDIOCRITY!!”.

Best regards,

Larry J Dunlop

Read our IN-DEPTH analysis of the Big Arsenal Crisis and the Kroenke Legacy